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Management
Marketing management when you need it
Marketing planning and budgeting
Effective marketing communications begins with a clear understanding of business goals and marketing objectives. Desired reach, coverage and timescales will shape the chosen mix of marketing communications activities. The output of the marketing planning exercise is a document that describes marketing activity and costs and provides a baseline against which results will be measured.
Agency selection and management
Partnerships with external agencies offer choice, expediency and flexibility. Typical candidates for outsourcing include design, website development, PR, video production, telemarketing and exhibition stand production. I select and manage external agencies so that they become an extension of your company’s operations and ethos.
Exhibitions and conferences
Attendance at a handful of exhibitions each year is an expectation of many potential customers and partners and is a great opportunity to develop awareness in the minds of your target audience and generate leads. I can project manage some or all of the aspects of exhibiting: from commissioning and management of stand contractors and designers and supporting services, to product demonstrations, event marketing and staffing.
Educate industry analysts and opinion leaders
Developing relationships with and educating key industry analysts and opinion leaders is a highly effective way to build awareness of your company among target markets, partners and investors. Getting people talking about your technology and products and services raises your company's profile and can help shape prospects' views of your brand.
Management and reporting
On-going supervision and monitoring is essential for successful marketing communications and informs how future activities should be modified or enhanced. I provide this information as regular feedback to you or your team or formalised as a monthly summary of activities, expenditure and results.
For help with your marketing, get in touch
